I have explained everyday leadership, self-awareness, and personality in previous blogs. Being an inspiring leader is essential in leading a team/group to become successful. Additionally, an inspiring leader should be passionate, confident, decisive, emotionally intelligent, and strategic. For example, Winston Churchill brought the U.K. to the victory of World War II; Martin Luther King Jr. inspired the American people with him “I Have A Dream” speech to contribute to the American civil rights. This article will introduce the golden circle theory proposed by Simon Sinek. A new thinking logic could help us to learn inspired leadership.
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The Golden Circle Theory
The Golden Circle Theory provides an exciting way to think about a brand and business and inspire your audiences/consumers/team members. Usually, when a team leader tells his/her team members, the first thing is the task we need to do. Second, the leader talks about how we make it, and the last is why we need to do it. However, if we reverse this thinking logically, first, we explain why we want to do this. Will this be more inspiring? Taking cell therapy for type I diabetes patients as an example, a group leader first tells a story to describe the daily lives of type I diabetes patients receiving multiple shots of insulin every day. It is challenging because no one likes to get shots. To save the patients from insulin injection, we need to “cure” diabetes, not just “treat” it. Last, we would develop a new therapeutic to transplant the pancreatic cells in the patient’s body to replace the damaged pancreas and regulate the blood glucose level. This is an example to show what an inspiring leader does.
Apple sold computers initially, but why did Apple become a huge company with various products, including the iPhone, iPod, iPad, MacBook…etc. Instead of promoting the products, Apple first explains its core value in designing a beautiful product that everyone can easily use it. That’s the reason why Apple start the business. Then Apple tells consumers how they do it and what they can provide in the Apple event. After the event, people worldwide crazily buy every product from Apple.
How does Golden Circle Theory work?
Most leaders or organizations like to do from “What” to “Why” (outside-in), but an inspired leader/ organization thinks oppositely from “Why” to “What.” To understand how it works, first, we know that human beings always try to find out the meaning; therefore, people do not buy what you have done but why you do it. Another explanation is that the human brain is the organ that makes decisions. In our brain, the outer layer, the neocortex, is responsible for rational, analytical thinking and language, and the inner sections, the limbic brain, are responsible for emotional, feeling, and decision-making. So, decision-making is not from language but the feeling or emotions. In other words, it is our nature to decide by our gut feeling.
TED Talk by Simon Sinek
If you are interested in this, you could also watch the TED talk video by Simon Sinek. He proposed this theory and explained how it works.
In sum, an inspired leader/ business would move audiences with a touching story. We could learn the inspired leadership by the golden circle theory to think from “Why,” “How,” to “What” in the business. I hope everyone can learn and practice the golden circle theory and become a good leader to lead your team/ company to success.